Build It My Love 16ml

Magpie Builder Gel

Formulation Update

We’ve made a subtle refinement to our BUILD IT Builder Gel, resulting in a slightly lower viscosity. This update allows for smoother self-levelling and a more effortless application, while maintaining the same strength, durability, and wear you know and love.

TIP: If you find the product is moving more quickly than you’re used to, we recommend working one nail at a time and curing between nails for optimal control and structure.

BASELESS - can be used alongside any Magpie Base if preferred

Easy SOAK OFF

Effortless SELF LEVEL

Free from HEMA & DI-HEMA

Vegan friendly and cruelty free

EXTEND using forms or tips

Suitable for natural nail overlays

CHIP & LIFT resistant

100% GEL

3 WEEKS + wear

60 SECOND cure

Size 16ml

STEPS FOR APPLICATION

1. Complete thorough dry nail prep - push back cuticle from the nail plate, remove ALL non-living tissue with a sharp cuticle tool and nippers if needed. Shape the free edge into the desired shape using a 240 grit zebra file. Use that same file (not a buffer) to lightly etch the surface to remove shine. Apply a generous amount of Magpie Prep & Dehydrate liquid to a lint free wipe - scrub the nail plate, side walls and underneath the free edge thoroughly. Perfect prep is VITAL to a long-lasting manicure, if there are any specs of dust, oil or dead skin left on the nail no matter how small, the product will start to lift.

2. For the first layer just like you would base coat, apply BUILD IT thinly making sure to seal every free edge and cure for 60 seconds in your Magpie Lamp. If preferred you can switch this step to any preferred Magpie Base. There should be no product touching the cuticle area or side walls, use the Magpie Sir tool to clean up any areas if you need too.

3. Apply a THIN layer of BUILD IT but DO NOT cure. This will act as your 'slip' layer to help the next layer to be manoeuvred around the surface. Place a larger bead of builder gel onto your nail in to the apex location. Use your brush to lightly move the product in to place, make it nice and neat around the cuticle without touching the skin and then feather the remaining product down towards the free edge. Apply as many layers of BUILD IT as the natural nail requires. Weaker and longer nails will need the most structured layers applied.

4. Using Magpie Prep and Dehydrate to remove the inhibition layer. Use a new wipe for each hand. Finish file and buff to refine if needed, then apply your chosen gel colour, top coat and cuticle oil.

For best results we recommend using the Magpie Gel Lamp

Size 16ml

Brand MAGPIE GEL

Product Code: BUILD IT My Love

Build It vs. Give Me Strength+ — Which Should You Choose?

Build It	Give Me Strength+
Creates strength and structure	Adds strength without bulk
Thicker viscosity	Medium viscosity
Controlled self-levelling to prevent flooding	Rapid self-levelling
Builds apex and structure quickly	Apply in thin layers
Ideal for overlays and extensions	Ideal for natural nail overlays
Suitable for all nail lengths	Suitable for short to medium natural nails
Can create short and medium extensions using tips or forms	Can create short extensions
Outstanding adhesion	Outstanding adhesion
Lasts up to 4 weeks	Lasts up to 4 weeks
Quick soak-off or infill	Quick soak-off or infill
HEMA & TPO Free	HEMA & TPO Free
Available in bottles and pots	Available in bottles and pots

Which Is Right For Me?

Choose Build It if you want to build an apex, add structure, or create extensions. Choose Give Me Strength+ if you want to strengthen natural nails with a lightweight overlay and minimal bulk.

Build It My Love 16ml — Baseless Builder Gel

Build It My Love is a 16ml bottled builder gel from Magpie's BUILD IT range — the same super strong, lightweight, baseless gel as the rest of the BUILD IT collection, in the My Love shade. It's built for salon professionals who want the strength of a traditional acrylic system with the ease and comfort of a soak-off gel.

Unlike systems that require a separate base coat, Build It is baseless — apply it directly to a properly prepped natural nail, or layer it over any Magpie Base if you prefer that workflow. A recent formulation update gave it a slightly lower viscosity for smoother self-levelling and more effortless application, while keeping the same strength, durability and 3-week-plus wear technicians already rely on.

Why Professionals Choose It

Baseless formula — use alone or with any Magpie Base
Effortless self-level, smoothed further by the latest formulation update
Free from HEMA and Di-HEMA
Chip and lift resistant, with 3 weeks+ wear
Easy soak-off removal
Vegan-friendly and cruelty-free
100% gel, extendable using forms or tips

Who It's Suitable For

Salon professionals building structured overlays and extensions
Technicians who want acrylic-level strength without the odour or dust
Mobile nail technicians — no primer or separate base required

Application Guide

Complete thorough dry nail prep — push back the cuticle, remove all non-living tissue with a sharp cuticle tool and nippers if needed. Shape the free edge with a 240 grit zebra file, then use the same file (not a buffer) to lightly etch the nail surface. Apply Magpie Prep & Dehydrate to a lint-free wipe and scrub the nail plate, sidewalls and underneath the free edge thoroughly — any trace of dust, oil or dead skin left behind will cause lifting.
For the first layer, apply Build It thinly as you would a base coat, sealing every free edge, then cure for 60 seconds under a Magpie Gel Lamp. You can substitute this step with any preferred Magpie Base. Keep product off the cuticle area and sidewalls, using the Magpie Sir tool to clean up if needed.
Apply a thin layer of Build It without curing — this acts as a 'slip' layer that helps the next layer move into place. Place a larger bead of gel at the apex, use the brush to position it neatly around the cuticle without touching skin, then feather the remainder down towards the free edge. Repeat with as many structural layers as the nail requires — weaker or longer nails need more support.
Use Magpie Prep and Dehydrate to remove the inhibition layer, using a fresh wipe for each hand. File and buff to refine if needed, then apply your chosen Gel Colour, top coat and cuticle oil.

Top Tips

If the product feels like it's moving more quickly than you're used to since the formulation update, work one nail at a time and cure between nails for better control.
Cure time is 60 seconds per layer under a Magpie Gel Lamp.

Frequently Asked Questions

Is Build It My Love HEMA-free?
Yes — it's free from both HEMA and Di-HEMA.

Do I need a base coat first?
No. Build It is baseless and can be applied directly to a properly prepped nail, though it can also be used alongside any Magpie Base if that's your preferred workflow.

How long does it last?
3 weeks or more with proper application and aftercare.

Can it be used to extend the nail?
Yes — it's 100% gel and can be extended using forms or tips.

What's the cure time?
60 seconds per layer under a Magpie Gel Lamp.

Technical Specifications

Size	16ml
Cure time	60 seconds per layer (Magpie Gel Lamp)
Formula	100% gel, baseless
HEMA-free	Yes
Wear	3 weeks+
Vegan / cruelty-free	Yes
Brand	Magpie Gel