GEL SYSTEMS SIMPLIFIED | REBRANDING GUIDE


Our products are designed to work together as a complete prescriptive system, which allows nail technicians to tailor services based on the client’s natural nail strength and lifestyle.
 Not every client requires maximum strength of a hard gel or builder gel structure, so choosing the correct base and structure product is key to creating durable, balanced enhancements. Just like skin care, your clients nail needs can change throughout their lives especially after hormonal shifts. 

By combining:
• Proper nail preparation
• The correct base coat
• As well as the suitable structure product in correct structure

Technicians can create durable, balanced enhancements that protect the natural nail while providing long-lasting wear. The key to success with our system is matching the product strength to the natural nail. Remember:

STRONG NAILS
• Naturally curved
• Thick
• Able to grow long without product
= structure gel

WEAK NAILS
• Thin or bendy
• Flaking or splitting
• Flat nail plates
= builder/hard/acrygels

STEP 1.Thorough Nail Preparation

Start by performing your usual cuticle work before gently removing the shine from the natural nail using a 240-grit zebra file. We recommend a 240 zebra file specifically because it removes surface shine without damaging the nail plate while creating the ideal texture for gel adhesion.

Avoid prepping using:
• Harsher grit files (no more than 180)
• Buffers

Coarser files can cause unnecessary trauma to the natural nail, while buffers can smooth the surface too much and reduce adhesion.

Once the shine has been removed, scrub the nail using our Prep and Dehydrate blue liquid (not pure acetone). Our prep solution is specifically formulated to:

• Remove oils and contaminants
• Dehydrate the nail plate correctly
• Prepare the nail for optimal adhesion within the Magpie system

STEP 2: Choosing the Correct Base Coat

Once the nail has been properly prepared, the next step is selecting the right base coat for your client’s nail type.

GMS+ is our strongest and least flexible base coatIt is also HEMA-free, making it a great option for clients who prefer HEMA-free systems or who require a strong foundation beneath their structure product. This base coat provides maximum adhesion and works particularly well for clients who experience lifting.

RUBBER UP contains HEMA, therefore it provides increased adhesion and flexibility, allowing the product to move more naturally with flexible nails. This makes it particularly useful for clients whose natural nails tend to bend or flex more easily.

GET A GRIP is our HEMA free base coat which moves easily with the natural nail and self-levels quickly during application. Excellent for clients who have strong nails or an allergy or sensitivity to HEMA base coats.

Our BUILDER GELS also include a built-in base layer. These products are:

• HEMA-free
• Designed to streamline application • Slightly less adhesive than dedicated base coats

While they can be applied directly to the nail, they are not quite as strong as using a separate base coat, which is why many technicians still choose to apply a base underneath for maximum adhesion. Our easiest soak off base is Get A Grip. However we never recommend soaking off at each appointment because acetone can weaken the nail plate over time. Instead we recommend infilling at each appointment to protect the health of the natural nail plate.

Step 3: Choosing Your Structure Product

Once the base layer has cured, it’s time to build structure and strength. We offer several structural products that increase in strength as you move through each system.

It’s important to remember that not every client requires the strongest product available. Clients with naturally strong nails often perform perfectly well with lighter structure gels, while weaker or longer nails usually require stronger builder gel/hard gel or acrygel systems.

GIVE ME STRENGTH and GIVE ME STRENGTH+ (baseless version) are our structure gels, designed to add reinforcement without excessive rigidity. It works beautifully for clients with:

• Naturally strong nails
• Natural curvature
• Short – medium length overlays

For many clients, a base coat followed by one or two layers of structure gel provides the perfect level of support.

BUILD IT is the next step up in strength. It offers more reinforcement than structure gel while still maintaining flexibility. This makes it ideal for:

• Short – medium length nails
• Clients needing additional support than a structure gel alone

BUILD ME UP provides a higher level of strength and rigidity. This builder is better suited for:

• Clients with weak natural nails
• Longer nail lengths
• Clients who are hard on their nails

Because of its strength, it should be applied with correct structure (multiple layers) and apex placement to prevent excessive rigidity. If applied to thin BMU can crack.

At the top of the system is SCULPT IT, our hard gel. This product offers maximum strength and durability and is designed for:

• Short – long enhancements
• Clients requiring very strong structural support
• Clients with weak nails

Hard gel does not soak off and must be used alongside a base coat.

We have FREE application workshops available to watch on our YouTube channel here.

SUGAR COATED

Our Sugar Coated Collection has officially landed! From soft shimmer overlays to full glitter sets, this collection is already proving to be a go-to for spring and summer nails and we’re obsessed!

Our latest collection brings something a little different to our glitter gel range.

Providing an elegant, compact and high coverage shimmer, our Sugar Coated Collection is the perfect way to add something special to your clients this season!

Each shade blends soft pastel tones with light-reflecting shimmer, creating a delicate sparkle that catches the light without overpowering your set.

               
 FULL COLLECTION |ALICE SANDERSON @onenailtorulethemall
PEACH OUT | AMANDA BYRNE @amanda_byrne_nailartist
GLISTEN UP & BLEW ME AWAY | NICOLA DANATT @redcarpetnailbotique
GLISTEN UP | CAT CONNEALLY @manicatnails
STARBERRY | LYNSEY URQHUART @sparklenailsbylynsey
SEA ME ROLLIN’ | AMANDA BYRNE @amanda_byrne_nailartist
PEACH OUT | SARAH WOOLDRIDGE @bysarahnailartist
BLEW ME AWAY | JUNE GILBERT @junegilbert_nailartist
VARIOUS | LYNSEY URQUHART @sparklenailsbylynsey
ZEST FRIEND | LEANNE HAMMOND @lannails_nails_beauty
STARBERRY | ANGIE SLATER @angie_belleamebeauty
TICKLED PINK, STARBERRY & BLEW ME AWAY | RACHAEL SPENCER @racheljadebeauty
BLEW ME AWAY | LYNSEY URQUHART @sparklenailsbylynsey
TICKLED PINK | LYNSEY URQUHART @sparklenailsbylynsey

HOW TO: APPLY SCULPT IT HARD GEL

1. NAIL PREP (this step is VITAL)

Complete a thorough dry manicure. Gently push back the cuticle from the nail plate and remove all non-living tissue using a sharp cuticle tool and nippers if required. Shape the free edge into the desired shape using a 240-grit zebra file. Using the same file (not a buffer), lightly etch the nail plate to remove all surface shine. Apply a generous amount of Prep & Dehydrate to a lint-free wipe and thoroughly scrub the nail plate, sidewalls, and underneath the free edge. Perfect prep is essential for long-lasting retention – any remaining dust, oil, or dead skin (no matter how small) may cause lifting.

2. BASE COAT APPLICATION

Apply your chosen Magpie Base Coat, ensuring the free edge is fully sealed. There must be no product touching the cuticle area or sidewalls. Use the Sir Tool to clean up if necessary. Cure for 60 seconds in your lamp.

3. SCULPT IT STRUCTURE

Apply a thin layer of SCULPT IT and do not cure – this will act as your slip layer. Place a larger bead of hard gel onto the nail at the apex location. Using your brush, gently guide the product into place. Keep the cuticle area neat and precise without touching the skin, then feather the remaining product down towards the free edge. SCULPT IT is stronger than builder gel, so less product is required to achieve strength. For longer or weaker nails, ensure the correct structure and apex placement are created. Cure fully once satisfied with the structure.

4. REFINEMENT & FINISH

Remove the inhibition layer using Prep & Dehydrate on a lint-free wipe. Use a new wipe for each hand. Finish file and buff to refine if needed. Apply your chosen gel colour, top coat, and cuticle oil.

WATCH OUR SCULPT IT HARD GEL WORKSHOP HERE

SCULPT IT HARD GEL | NOW ONLINE

Featuring our most popular shades of signature soft pinks and milky neutrals — this collection provides the perfect base for structured overlays and extensions.

Our timeless tones deliver that clean, refined finish clients consistently ask for — whether they love a barely-there blush or a soft milky nude.

BABE | Sculpt It

Think “your nails but better” pink. It’s subtle and ideal for clients who want a natural enhancement with a gentle flush of colour. Perfect for bridal sets, spring manicures or those who love understated elegance.

POM POM | Sculpt It

POM POM brings is a warmer pink which enhances natural tones without overpowering them. Think polished, glossy and salon-perfect. A more playful natural pink.

BISCOTTI | Sculpt It

BISCOTTI is your effortless nude — refined, sophisticated and ultra wearable. Ideal for clients wanting a natural, clean aesthetic without visible pink.

TICKLED PINK | Sculpt It

TICKLED PINK is flattering, modern and perfect for clients who want their pink to feel cooler and milkier with a fresh finish.

WHITE | Sculpt It

Not stark. Not chalky. Just beautifully creamy WHITE. Perfect for clean girl manicures, structured French bases or subtle, cloud-like enhancements.

STRONG. STRUCTURED. SCULPTED.

WRAPPED UP COLLECTION – ONLINE NOW | SWATCHES & COMPARISONS

Nine brand new luxurious festive shades are now available to purchase here.

Inspired by glistening snow, twinkling lights and all things merry and bright, this collection captures the magic of Christmas in true Magpie style. Whether you’re going bold with a classic red, or keeping it chic with soft rose gold shimmer, these gels are guaranteed to make your clients’ nails the centre of attention!

SLAY BELLS | The ultimate rose gold glitter flakes to sleigh your festive nail looks.
SNOW ANGEL | Frosted silver-pink flakes with an angelic glow.
JINGLE JUICE | A vibrant magenta with a bold festive pop.
SANTA BABY | The ultimate Christmas red with rich, warm undertones.
FROSTBITE | A cool, deep navy/purple glitter that channels winter nights.
SNOW WAY | Bright sky blue with frosted sparkle.
OH DEER | Bronzed brown with a subtle warm pink sheen.
YULE BE MINE | A rich green/gold glitter that oozes holiday luxury.
TWINKLE TOWN | Deep forest green sparkle that twinkles like a Christmas tree at night.
COMPARISON SWATCHES
SLAY BELLES
SNOW ANGEL
JINGLE JUICE
SNOW WAY!
FROSTBITE
SANTA BABY
OH DEER
TWINKLE TOWN
YULE BE MINE

SIX NEW TOP COATS | ONLINE NOW

Pssst…SIX new TOP COATS are available to buy here.

Get ready to transform your ENTIRE gel colour collection by adding these secret weapons to your kit.

The quickest way to elevate any summer mani?

TOP IT OFF using our NEW NO WIPE top coat range!

NEW BLUE & PINK PEARL TOP IT OFF | Amanda Byrne
NEW CAT EYE TOP COAT | Lynsey Urquhart
Pink Party & NEW PEARL TOP IT OFF | Amanda Byrne
NEW DIAMOND TOP IT OFF & Spring Sorbet | Leanne Hammond
Plain Jane & NEW GOLD PEARL TOP IT OFF | Stephie Stanstoun
NEW PINK, GREEN, GOLD & BLUE PEARL TOP IT OFF | Alice Sanderson
Sea Shell, Royal ARTYgel & NEW DIAMOND TOP IT OFF | Leanne Hammond
NEW PINK, BLUE, GOLD & GREEN TOP COATS | Nicola Dannatt
NEW DIAMOND TOP IT OFF | Nicola Dannatt
NEW CAT EYE TOP IT OFF | Nicola Dannatt

MEET OUR SUMMER GLOW COLLECTION

Summer just got a serious GLOWUP!

We’re beyond excited to introduce TEN brand new gel colours, handpicked to capture the vibrant energy of summer 2025. Whether you’re lounging poolside, jetting off to exotic shores, or soaking up the rays at home, our newest shades are here to make your summer manicures unforgettable.

CORAL COAST – A vibrant, neon, high-energy colour that sits perfectly between pink and orange on the spectrum. Think tropical sunsets and full-on summer fun.

LIME LIGHT – A vivid, electric shade of green with glowing intensity. Bright, bold, and guaranteed to make a statement.

SUNFLOWER – A warm, cheerful blend of orange and yellow inspired by vibrant sunflower petals. A feel-good shade for sunny days ahead.

AHOY CAPTAIN – A deep yet vibrant shade of blue that radiates elegance and depth. Nautical, bold, and timeless.

ULTRAVIOLET – Bright, bold, and electrifying—this striking purple demands attention and oozes confidence.

PINK PARTY – Channel your inner Barbie with this ultimate neon pink. Loud, proud, and unapologetically playful.

TROPICAL KISS – A high-voltage pink that’s fierce, fun, and bursting with summer energy. Perfect for turning up the heat on your nail sets.

YOU’RE THE ZEST – A zesty, electric neon yellow that delivers full-on citrus vibes. Bold, punchy, and impossible to ignore.

ORANGE SPRITZ – A vibrant orange with a luminous, citrusy glow. Like your favourite summer drink—bright, bubbly, and refreshing.

PINK SUNSET – A neon pink kissed with hints of red and purple, glowing with sunrise-inspired warmth. Romantic, radiant, and totally dreamy.

INTRODUCING GIVE ME STRENGTH PLUS

Introducing our latest and most powerful base layer yet, which also functions as a strengthening gel in one. Unlike traditional builder gels, this product is formulated for a thin application, delivering enhanced strength without added bulk, ensuring exceptional durability and adhesion.

GMS+ BLOSSOM

Give Me Strength+ surpasses our standard Give Me Strength formula, providing superior adhesion. It’s perfect for short to medium-length nails, whether you need a strengthening overlay or a short extension service.

GMS+ NUDIST 3 WEEK WEAR

This HEMA-free product is simple to soak off or infill. Available in eight shades, including a clear option perfect for crystal-clear encapsulation. GMS+ is renowned for its remarkable durability, lasting up to four weeks without chipping or lifting. It features quick self-leveling capabilities and has a thinner viscosity compared to builder gels.

GMS+ BARE FOUR WEEK WEAR

Be mindful of your application thickness; applying too much can cause flooding. This product is specifically designed for nails that require less structure and bulk. Apply in thin layers using small micro beads. To secure the product after placing your micro bead, either flash cure or fully cure each nail individually. During flash curing, ensure you adhere to the full 10 seconds; otherwise, you may encounter wrinkles or pimples on the surface.

GMS+ BARE

At Magpie, we advocate for prescriptive manicures. Give Me Strength+ is an excellent addition to our range, offering extra strength without bulk and outstanding durability and adhesion.

• Adds STRENGTH without BULK

• Medium viscosity

• Rapid self-leveling; designed to be applied in thin layers

• Outstanding adhesion

• Lasts for up to 4 weeks

• HEMA FREE

• Quick soak-off

• Perfect for infilling

• Great for short to medium-length natural nails and can also be used to create short extensions.

• Available in 8 colours, including clear

• Can be used as a base with other Magpie products like Give Me Strength, Build It, Build Me Up, and Perfect Poly Acrygel.

• Available in both bottles and pots.

APPLICATION STEPS

• Complete thorough dry nail prep.

• Scrub with Magpie Prep & Dehydrate liquid.

• Apply a thin base layer of GMS+ and cure for 60 seconds.

• The second coat can be applied slightly thicker with a very small bead to create natural structure or kept thinner. When applying your small bead apply WITH or WITHOUT slip layer for faster or slower work time.

• Cure for 60 seconds.

• Finish file if required. Apply chosen gel colour or top coat and finish.

WATCH OUR FREE APPLICATION DEMONSTRATION BY CLICKING HERE.

LET’S TALK ABOUT NAIL FILES

We have a range of different GRIT NAIL FILES to choose from at Magpie, and we recommend using each grit for a different part of your service. The higher the grit number is on your file, the bigger the abrasive particles on the file are. Remember, no pressure should ever be applied when using a nail file, the abrasive particles should do the work for you. If you are finding you need to apply pressure, this means your file is blunt and you need to use a new one.

We ONLY recommend using a 240 GRIT zebra file on the natural nail as part of our nail preparation routine. One stoke on each section of the natural nail is enough to prepare the surface of the nail so our nail systems can adhere perfectly. If any higher grit is used to prep the natural nail, this can cause damage to the nail plate by removing the some of the upper layers of the nail plate, which can result in excessive thinning of the nail plate and prevent nail enhancements from lasting in the future.

Our expert leading industry scientist, Doug Schoon, states the following comments in an article which you can read by clicking here,

‘In my opinion, the natural nail can be properly prepared using a 240 grit.’

‘Rather than take the time to prepare the nail plate properly, some choose to do their nail prep work with a 180 grit file. This will remove surface oils along with a few of the upper layers of the nail plate. It can result in excessive thinning of the nail plate.’

’Anything lower than 180 grit is risky business when used on the natural nail plate. It is very likely to lead to excessive damage. In my view, the only reason for using grits lower than 180 is to reduce the thickness of the existing nail coatings for quicker solvent removal.’

Our 240 BUFFER should be used to lightly refine nail systems. The buffers texture is slightly too smooth to prep the natural nail with, it must be a 240 ZEBRA file which is used to prep the natural nail.

We only recommend using our 180 grit zebra and buffer files to refine nail enhancements. There is no need to use 180 grit files on the natural nail when preparing for a Magpie manicure using any of our systems.

Our 150 and 100 grit files should only be used to debulk enhancements during maintenance or removal services. We would never recommend using these (no matter how gently) on the natural nails.

Our priority has, and always will be the health of natural nails. This is why ALL of our products are manufactured at such a high standard and we would never recommend using anything harsher than a 240 grit nail file to prep the natural nail with.

We cover PERFECT nail prep, filing routines and more in so many of our classes. You can the visit the EDUCATION tab of our website for further intimation and booking details.

Much Love…

TEAM MAGPIE

NEW COMPACT PIGMENTS 

Introducing SEVEN new compact pigments…

❤︎ SANTORINI

❤︎ SICILY

❤︎ FLORIDA

❤︎ DUBAI

❤︎ BARBADOS

❤︎ GRENADA

❤︎ PUERTO RICO

Swatches courtesy of Natalia Nicholson @natalia_nicholson_nails

Our compact pigments can be used to create ombrès, aurora/spot light and reverse nail art looks with ease. Check out our step by step application guide below and give them a go! 

APPLICATION STEPS

Step 1. Apply VELVET TOP COAT in an even layer and cure for 30 seconds.

Step 2. Use the GLITTER APPLICATOR brush or a SPONGE TOOL to generously apply the pigment to the nail. Once applied return to the lamp for a further 30s for full cure.

TIP: For a more intense coverage using the pigments you can apply into the tacky layer of your chosen base colour. Apply with a dabbing motion using your GLITTER APPLICATOR brush.

Step 3. File the free edge using a 240 grit file. Dust excess using the SOFT DUSTER brush.

Step 4. Encapsulate using a layer of CLEAR GET A GRIP or CLEAR GIVE ME STRENGTH. Cure for 60 seconds.

Step 5. Finish with your favourite top coat and cure.

TIP: If the blend isn’t flawless enough, add a layer of a milky white gel to soften or add shimmer using one of our sparkly top coats.

BUILT IT™️ QUESTION & ANSWERS

WHAT IS BUILD IT?

BUILD IT is a baseless builder gel which is available in ten beautiful shades. It can be applied in 1-3 structured layers to create incredibly strong short-medium length overlays and extensions. Build It has been designed to have an effortless self level formula. Build it can be used as a thin base layer or another Magpie base coat can be applied before Build It if technicians prefer.

IS BUILD IT HEMA FREE?

YES! Build It is HEMA, IBOA, IBOMA & DI-HEMA free, Vegan Friendly & Cruelty free.

WHICH CLIENTS ARE SUITABLE TO WEAR BUILD IT?

BUILD IT is a very versatile product. It will suit many. It is perfect for clients who are looking to strengthen their nails with a natural looking overlay or extensions. Clients can have Build It soaked off or infilled. Gel colours and our other art lines can be applied on top of Build It enhancements or they can simply be top coated.

WHAT ARE THE DIFFERENCES BETWEEN BUILD ME UP AND BUILD IT?

Build Me Up is a harder gel system than Build It, which means it can crack and chip if it is not applied in 2-3 structured layers. Build It is slightly softer so can be applied in 1 structured layer without cracking. We recommend infilling Build Me Up however Build it is excellent for soaking off or infilling.

CAN YOU INFILL BMU USING BUILD IT?

YES you can. BUILD ME UP is slightly harder which means BUILD IT can go on top without any issues.

WHAT ARE THE DIFFERENCES BETWEEN GIVE ME STRENGTH AND BUILD IT?

Build It is thicker in consistency and stronger than Give Me Strength. Give Me Strength can be applied in single layers to add strength to natural nails or applied in structured slip layers. We recommend applying Build It in 1-3 structured slip layers. Both can be infilled or soaked off. Some clients’ natural nails are too flexible or long for a structure gel like Give Me Strength – when they put pressure on their nails this can result in pocket lifting. Therefore by using a stronger product like Build It instead of Give Me Strength for this particular clients nails, the flexibility is reduced and pocket lifting is prevented.

CAN GIVE ME STRENGTH BE INFILLED USING BUILT IT?

BUILD IT is a stronger product than GIVE ME STRENGTH so we would recommend soaking off GMS or filing it down to the base layer before applying.

DOES BUILD IT NEED A SEPARATE BASE COAT?

BUILD IT is a baseless system. Make sure to apply the first layer as you would a base coat, nice and thin making sure to seal every free edge and cure for 60 seconds.If preferred BUILD IT can also be used alongside any Magpie Base.

WHAT IS THE CONSISTENCY LIKE?

The consistency of BUILD IT is not too thick, but not too thin that it runs into the side walls. It holds shape perfectly during application whilst self leveling effortlessly. Please check out our recent application reel by clicking here where you can hopefully see this.

IS BUILD IT GOING TO REPLACE BUILD ME UP?

We are a brand that listens to our customers. Our customers will decide if this replaces BUILD ME UP. We do encourage everyone to try BUILD IT. We think you are going to be completely OBSESSED. There is a FREE Conversion Webinar for anyone purchasing the BUILD IT Collection. This is great, cost effective way to keep up with education.

RELEASE DATE FOR BUILD IT IS SUNDAY 17TH MARCH

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